Our Story

2020. The world stood still. But in a Melbourne garage, something extraordinary was beginning.

Two mothers, two entrepreneurs, two souls united by an unshakeable belief: that fragrance isn't just something you wear—it's how you feel, how you remember, how you transform a moment into a memory.

Rashmi and Dee didn't rush. For six months, they immersed themselves in the language of scent—studying, experiencing, understanding what makes a fragrance not just pleasant, but unforgettable. They weren't creating products. They were crafting emotions.

When their first fragrance emerged, they shared it with the people who mattered most—friends, family, the ones who would tell them the truth. The response wasn't just positive. It was electric. People didn't just like it. They felt it.

November 2020. Ten fragrances. One website. A dream taking flight.

What started as perfume became a philosophy. If scent could transform how you feel about yourself, why couldn't it transform your entire home? Candles that don't just flicker—they set the mood. Reed diffusers that don't just fragrance a room—they create sanctuary. Home sprays that turn ordinary moments into rituals of self-care.

Australia fell in love. Not with products, but with the promise: luxury that doesn't break the bank. Quality that never compromises.

In 2022, J'YUG introduced something revolutionary—100% natural perfume oils, pure and organic, because your skin deserves nothing less than nature's finest. No fillers. No shortcuts. Just the essence of what fragrance should be.

By 2023, J'YUG had become more than a brand—it became part of celebrations. Diwali hampers that married premium Australian fragrance with the warmth of Indian heritage. Corporate gifts that said "you matter" without saying a word. 800 hampers in one festive season. Not just sold—cherished.

2024 brought weddings, favours, moments that last forever, scented with memories that linger even longer.

And in 2025? The garage dream became a reality. A proper display store in Craigieburn, Melbourne—a space where you can touch, smell, experience the J'YUG difference.

This is J'YUG. Born in lockdown. Built on passion. Rooted in two cultures, two families, and one unwavering truth: fragrance is personal, powerful, and should be accessible to everyone who seeks beauty in their everyday.

From our family to yours—welcome to a world where scent tells your story.